Digital marketing, CRM and streaming growth for artists and labels — built on data, shaped by four years inside the music industry.
I've always wanted to try things outside my comfort zone. After university I moved to Australia for a year, then travelled through Asia on the way home.
Four years working as a music label assistant gave me first-hand experience in audience segmentation, data analysis, and evolving trends across social media and fanbases — the experience that helped me find my passion.
A chemistry degree taught me that data is the key metric — test whether campaigns are working, and use that to shape future strategy.
I believe in quality over quantity: customer data acquisition should help people connect better with a brand, and the product needs to show confidence, identity and self-expression.
Known for being organised, collaborative and adaptable — full of curiosity and committed to continuous learning.
A self-directed mock campaign, built to show how I'd plan and pitch a major cross-brand collaboration from scratch.